Below are archived stories and graphs from BrandIndex. All stories are delayed by at least 24 hours.

Select Year:   2010  |   2009  |   2008  |   2007  |   2006  |   2005

TV show raises Best Western’s profile

22 July 2010

Hotel chain’s ‘Buzz’ up as CEO makes undercover TV appearance which highlighted positive standards of brand ... full story ...

Top brands on the TellYouGov leaderboard this month

22 July 2010

See the brands with the highest volume of comments on the TellYouGov leaderboard within the last month (both positive and negative) and some of the comments that were submitted about them ... full story ...

Lack of buzz for BT after price hikes

21 July 2010

Telecoms giant BT has seen a significant drop in its BrandIndex ‘Buzz’ score in the wake of its recent announcement to raise charges ... full story ...

United Utilities value rating evaporates in hot weather

20 July 2010

The hosepipe ban imposed in the North West of England by United Utilities following the driest conditions since 1929, has seen the company’s BrandIndex ‘Value’ score drop ... full story ...

Amazon grocery service announcement a hit

19 July 2010

YouGov’s BrandIndex picked up on the publicity surrounding the launch of Amazon’s home delivery grocery service this month ... full story ...

Brand performance can be read in the (tea) leaves

23 June 2010

Whitbread’s Costa Coffee and Premier Inn brands ‘Satisfaction’ scores on the rise, as Whitbread announces promising profits for the start of the year ... full story ...

Brands failing to exploit football fever

21 June 2010

World Cup sponsors are failing to take advantage of football fever despite multi-million pound advertising campaigns ... full story ...

Prudential’s problems mount during acquisition bid

21 June 2010

Insurance giant Prudential’s scores in decline since its announcement that it intends to acquire the Asian life insurance firm, AIA ... full story ...

BP's brand perception hit in USA & UK after spill

18 June 2010

Brand perception of oil companies in both the UK and the USA decline following BP oil disaster ... full story ...

Own goal for ITV during the World Cup

17 June 2010

PR blunders through out the World Cup see ITV’s scores drop to lowest level since April ... full story ...

Football veterans score goals for Sony!

26 May 2010

Sony has moved away from their recent advertising format of using bright and surprising visuals that were particularly salient ... full story ...

New post-strike high for Royal Mail scores

21 May 2010

After the announcement of strikes in October last year, Royal Mail’s BrandIndex scores plummeted across all measures. The latest BrandIndex data for May shows that not only have the majority of Royal Mail’s scores recovered ... full story ...

Primark recovers following pre-teen bikini accusations

14 May 2010

BrandIndex scores indicate low-cost high-street store Primark’s image is recovering well, four weeks after the fashion retailer was accused of sexualising children by selling padded bikini tops aimed at pre-teens ... full story ...

Oil spill impacts on BP’s scores

05 May 2010

Described as a “potentially unprecedented” environmental disaster by the President of the United States, the explosion of (and subsequent oil leak from) one of oil giant BP’s rigs in the Gulf of Mexico on April 22nd has seen the brand’s ‘Impression’ and ‘Buzz’ scores on BrandIndex plummet ... full story ...

Toxic sofa’ lawsuit hits Homebase and Argos

29 April 2010

The negative publicity surrounding the recent ‘toxic sofa’ lawsuit involving Homebase and Argos (both part of the affected Home Retail Group) has coincided with the two high street retailers’ ‘Reputation’ and ‘Buzz’ BrandIndex scores taking a hit ... full story ...

Fraud allegations cause Goldman Sachs scores to fall

26 April 2010

Goldman Sachs has seen its American (US) BrandIndex ‘Reputation’ and ‘Buzz’ scores tumble following the recent allegations of fraud by the US regulator, the Securities and Exchange Commission (SEC) ... full story ...

Drivers unhappy to shell out for petrol

15 April 2010

This week the UK has seen petrol prices hit an all-time high and the Government has raised fuel duty by 1p a litre. As a result the BrandIndex scores for oil giants Shell and BP have plummeted, with measures ‘value for money’, ‘satisfaction’ and ‘likelihood to recommend’ in particular decline ... full story ...

Cider brands hit following budget announcement

14 April 2010

Magners and Strongbow, two of the biggest cider brands in Britain, are beginning to show a recovery ... full story ...

BrandIndex picks up Arriva bid war

08 April 2010

Transport company Arriva’s BrandIndex ‘Attention’ score has increased over the past month following news that Deutsche Bahn, the German state rail operator, approached Arriva with a possible takeover bid ... full story ...

BBC retains its popularity in spite of cost cuts

17 March 2010

The BBC’s ‘Buzz’ scores took a significant downturn after the broadcaster announced it was planning to axe BBC 6 Music and the BBC Asian Network in a bid to curb spending ... full story ...

British Gas beats BT in the utilities price war

03 March 2010

It seems that British consumers are very sensitive to the details of their arrangements with their utility suppliers ... full story ...

Toyota’s long term damage not as bad as initially feared

01 March 2010

Early indications from BrandIndex, YouGov’s daily brand perception tracker, suggest that Toyota’s brand health may recover faster than originally feared from the damage inflicted by the recall of several million vehicles across the world ... full story ...

Toyota set to suffer long term brand damage following vehicle recalls

09 February 2010

Unsurprisingly the Toyota brand has been tarnished by its recent series of recalls and its failure to react quickly to address the serious concerns of consumers and the government about the safety of its vehicles ... full story ...

Gillette nearly out of the Woods

28 January 2010

Last month saw a celebrity scandal of epic proportions. No-one who picked up a newspaper could avoid the lurid headlines linking Woods to a string of women ... full story ...

Retail banks the worst hit by Obama’s plans

27 January 2010

YouGov’s BrandIndex operates in the United States, as well as the UK and continental Europe. We have looked at the impact that President Obama’s announcement on 21 January may have had on the American public’s perception of US consumer and investment banking brands ... full story ...